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Advertising, because it involves so many layers-including art and design, ad placement, and frequency-is the most expensive part of all marketing plans. public relations (because it is very labor intensive) is the second most expensive marketing component, and market research is the third most expensive.
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La asociación de la publicidad, el marketing y la comunicación digital en España, IAB Spain, ha lanzado el ‘Libro Blanco’ de Branded Content y Publicidad Nativa
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